There has been much talk through the years on how to revitalise the older the main Pialba business district. Personally, i believe there’s one fundamental problem that needs addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in actuality the CBD is. It is also hard for businesses to brand themselves on a situation, intrastate or international level if they write there address down as Pialba, which means nothing outside the region. The region has spent countless dollars branding the city as a destination, but there’s no actual the main city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the new age of technology it is very important to obtain a clear brand out in the market place, because customers are now doing most of the research via internet with search engines such as for instance Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to search for a suburb such as for instance Pialba; they recognise the brand name of Hervey Bay, just as they would key in Maryborough or Brisbane.
The issue goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all the different suburbs in around the region, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay inside their maps, although many towns with far smaller populations are shown just cbd. A few of the evening news weather maps do the same. Go to numerous search engines for travel, such as for instance Google maps, RACQ, and the location of the city differs and you don’t get yourself a clear or consistent location of where in actuality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does a lot of commercial business state wide & interstate, it’s a supply of constant confusion and extremely tough to obtain accurate statistics to reflect CBD sales, populations, values etc. It is also hard to spell out to anyone interstate that there’s no CBD suburb and part of Pialba or Uraween covers the CBD.
I believe it would be a fantastic branding exercise for Hervey Bay to have a clear identity because of its City Heart. Also with the new Fraser Coast Regional Council it might promote two CBD centres. This would be great for business to any or all come under a consistent Brand.