Interactive digital signage offers brick-and-mortar retailers the chance to rekindle their relationship with the growing number of online shoppers.
I must admit it. I am an average guy. I don’t really like to go shopping, and I search for every chance I arrive at consolidate shopping expeditions and eliminate trips to the store.
So many years ago, when I really took the chance presented by Amazon.com and other sites to shop online – particularly at The holiday season – I was overcome with cheer, that’s holiday cheer, because this allow me to minimize the drudgery of the summer season and focus more on faith, family and friends.
Still, even although the convenience and simple online shopping has made my annual holiday shopping less time-consuming and exhausting, I’m left with a nagging feeling that I am missing something -something critical that I can just only experience if I actually make the time to shop at brick-and-mortar stores.
Upon reflection, that something is actually four essential “somethings” which make us who we’re as humans, namely the satisfaction of touching, tasting, hearing and smelling. Sure shopping online can deliver a variety of images-from cheerful holiday online catalog type shots to a complete, 3-D fly-around of merchandise I’m evaluating-to satisfy my visual sense, but think about the straightforward connection with holding something in my hand and evaluating it in a quite personal way with all the other senses an on line image can’t satisfy?
Imagine if I could have the very best of both worlds? Imagine if I could have the convenience and simple locating merchandise online and also provide the in-person shopping experience that lets me squeeze the produce, taste the cookie, smell the evergreen and pay attention to the din of shoppers hurry about on their own expeditions?
Apparently, I’m not the only one asking those questions. Winning Shopping Fun A few new reports from Aberdeen Group, sponsored by HP, suggest in-store technology, like digital signage, point-of-sale systems and kiosks, will bring the ease of online shopping into the retail space, to complement the in-store shopping experience.
However, 76 percent of 100 senior retail executives from apparel, grocery and malls surveyed by Aberdeen Group report not possessing the technology or business processes to make use of Web, catalog or special orders from their stores.
According to the reports -“The Customer Connected Store: 2011 Store Operations Automation Best Practices” and “Retail Network Optimization: A Strategic 21st Century Enabler”-fully one-third of the retailers surveyed said they will probably purchase kiosks that help give shoppers the ability of online shopping and the capacity to check inventory while in the store.
The reports also identify why retailers must be prepared to recreate some the internet shopping experience for customers. The researchers unearthed that retailers who give customers the capacity to do things such as place Web or catalog orders in the store are “1.4 times more prone to see more than 80 percent customer care in stores” than retailers that don’t do this, a press release announcing the surveys said.
Underneath line: interactive digital signage technology offers retailers a wide variety of advantages, not the least of that will be touch-screen access to the Web to support things such as in-depth product information, inventory checks and catalog purchases.
If retailers follow through and actually purchase interactive digital signage and kiosks, I am aware I’d be likely to come back to brick-and-mortar retailers for more of my each and every day and holiday shopping, and I bet millions of others like me would, too.