The success of social media marketing marketing is based on the best mixture of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers as opposed to attract them. In the event that you devise your social media marketing strategies such as social media marketing optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted in articles published by Forbes on the basis of the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
In line with the research reports, the use of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying best smm panel. Therefore, it is not just a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the sites which can be most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are regarded as a robust solution to attract a sizable quantity of targeted customers at a time. The study report says that around 80 percent of marketers are not thinking about using typically the most popular daily deal sites including Groupon or Living Social due to their campaigns in the near future.
Now people concentrate more on the considerable level of returns that they receive from their purchases over time. Hence, it is advisable to use social networking sites for long haul marketing goals as opposed to daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media marketing campaigns (using social networking sites for promotion) due to their products or services to attract targeted customers. The campaigns is going to be successful only when the relevant site is popular one of the customers.
The study report shows that marketers who spend significantly more than 40 hours per week for social media marketing marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to people who spend six hours or less per week on social media marketing marketing. Also, around 92 percent of marketers who’ve five or maybe more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum marketing has additionally decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are preparing to increase campaigns through Twitter although it is really a slight decrease from 69 percent last year. Young marketers, significantly more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to perfect, that is the greatest one accompanied by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below may be the pie chart showing usage statistics for every single platform pertaining to B2C and B2B marketers.
B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of these don’t completely utilize blogging and have minimal You Tube usage.
If you are a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as typically the most popular social media marketing platform. YouTube being the next largest se, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they have a chance to utilize SlideShare (owned by LinkedIn). This social media marketing entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
As per the investigation reports, there’s a decline in the utilization of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in such services indicates that individuals are actually concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This can encourage people to check-in more.
If you are still following the old strategy for social media marketing marketing, then it is the full time to produce new strategies predicated on each one of these current trends. It is much better to entrust this tedious task to a trustworthy social media marketing marketing company that gives reliable social media marketing marketing services as opposed to try implementing the strategies on your own own.Read More