A free business name search can save you more than just the cost of the search. Taking advantage of a free business name search can help you avoid potentially costly trademark infringement.

A trademark name is a different word or domain name a provider uses to distinguish it from others and also to prevent confusion in the marketplace. Slogans, logos, and symbols can also be trademarked. A few examples of trademarks are, Geico for car insurance, Danskin for fitness clothing or Pepsi for drinks. To be eligible for trademark protection, the name can’t be generic or common for example”The Fitness Shop”. The name has to prompt customers to comprehend the item from the market. Trademark principles apply even to small regional businesses. Thanks to this enormous attaining power of the world wide web, local business still needs to be careful of a trademark used in another region of the nation. More and more small businesses are creating sites. Websites create the potential for more customers and more confusion in the market place. Even though your company only does business locally, an out-of-state business may be competing for your customers throughout the net.

Before deciding on a business name or a domain name conduct a free business name search. If you do not, you might be sued by the owner of the trademark. At the very least, you will be asked to stop using the trademark. Based on how long you have been using the name you may have to incur the cost of changing signs, letterheads, advertisements, business cards, along with your site. OK business name search Even worse, should you use a federally registered trademark, the costs can be even greater. If you’re labeled a”willful infringer”, you’ll be held for big damages and be made to pay the trademark owners lawyer fees.

A respectable incorporation service can get you started with a free business name search. In addition, you can search registered trademarks in the website of the U.S. Patent and Trademark Office or visit a Patent and Trademark Depository Library located in each state. These libraries home hardcopy databases and directories for both pending and registered trademarks.

Not feeling confident you can take care of a trademark search on your own? The minimum price for a thorough search starts at a few hundred dollars. Even though it may be worth the money, I would still advise that you begin with a free business name search and proceed from there.

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